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One of the leading financial services business
NFB has, since 1985, established itself as one of the country’s leading broad-spectrum financial services businesses; operating specifically in the provision of independent financial advice, products and services.
A dynamic senior executive team comprising 8 individuals with a diverse range of experience between them, lead the Organisation, which employs 35 people. These people have in most instances been with the business for a number of years and have developed specialist skills in the various aspects of investment choice, management, research and administration. An appropriate and relevant blend of these skills, tailored to your particular needs, is what is on offer.
NFB deals with all major, registered South African and a select number of preferred international financial institutions within the banking, insurance, listed equity, government and quasi-government sectors.
NFB is registered as an investment manager with the Financial Services Board.
BACKGROUND
1985 - The business was founded in April 1985 in Port Elizabeth, fundamentally as money market and gilt brokers.
1986 - An office was opened in East London in 1986.
1987 -
- Business operations were extended into equity and unit trust investments in 1987 due to low interest rates.
- A further office was opened in Johannesburg in 1987.
1990 - Operations were extended to Frankfurt in 1990 to take advantage of Eskom bond trading through the Financial Rand.
1994 - In 1994 Fedsure acquired 49% of the domestic and international business operation, with the resultant restructuring and incorporation of the Company in its present format.
1997 - NFB introduced a Short Term Insurance division in East London to cater for the short term insurance needs of our individual and corporate clients.
1998 - Saw the birth of our Employee Benefits and Healthcare Divisions in East London.
1999 - A Public Relations department was created to manage the perceptions and strategic relationships between NFB and its stakeholders.
2000 -
- In the 1st quarter of 2000 the Group launched it's own wrap fund under the NFB brand.
- NFB Portfolio Management Services (PMS), NFB's exclusive share portfolio management division, opened its doors in East London.
- Selected as one of the 20 top non-listed companies in South Africa.
2001 – NFB maintains it status as one of South Africa’s top 20 non listed companies in the WITS Business Schools annual competition.
2002
- NFB is selected as one of South Africa’s top 20 non listed companies in the WITS Business Schools annual competition for the 3rd consecutive year
- NFB launches its 2 offshore funds [OMG NFB Conservative and Active Managed Funds]
2003 - NFB launches its risk-profiled onshore model portfolios
2004 - NFB Gauteng and NFB Eastern Cape formally separate ownership structures, while remaining closely aligned on a strategic basis.
2005 - NFB Asset Management is established as a separate entity, jointly owned by NFB Gauteng and NFB Eastern Cape
2007 - NFB Asset Management launches its own unit trust funds, the NFB Cautious Managed Fund of Funds and the NFB Balanced Fund of Funds.
2009 - NFB launches the “Protected equity” Investment
Click here to View the NFB Time Line
VISION
To be South Africa’s leading provider of independent financial planning services and products.
BRAND
1985 - NATIONAL FINANCE BROKERS |
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The company has had its fair share of excitement, shake-ups and change in its history since inception in April 1985 in Port Elizabeth. The Company was originally named National Finance Brokers and used burgundy and black as it's corporate colours. An existing national player in the investment market inspired the logo's design. |
1990 - NFB INVESTMENT & INSURANCE BROKERS |
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The black changed to white and the company name changed to NFB Investment & Insurance Brokers in 1990, with a subtle adaptation of the logo. The reason for the change was to clear the mis-perception that the business of the company was to provide finance. |
1994 - NFB FINANCIAL SERVICES GROUP |
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The Company's name changed again to NFB Finance Brokers (Pty) Ltd in June 1994, when the Fedsure Group acquired a 49% stake in NFB's equity. This was later refined to NFB Financial Services Group. The logo was again adapted slightly, still keeping elements of the old logo like the slanted lines in the lettering (but with a more modern look) and the burgundy and black colours. |
2001 - NEW CORPORATE IDENTITY |
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After 16 years however, we had reached the point where a new starting line was needed, a new level where we could take the lead within a new set of challenges. The opportunity was ripe for a corporate re-brand and the re-establishment of a new identity. On 1 April 2001, coinciding with our 16th anniversary, we launched a new Corporate Identity, complete with a new logo and new colours, being a deep blue and grey/silver. |
The test-run launch was held 23rd March at the BDFM Financial Summit & Exhibition 2001 at the Sandton Convention Centre. The theme of the stall complemented the new logo's three dimensional compass through the use of navigational instruments such as an antique compass, sextant, ships' clock, barometer and a model of an antique ship. The launch was received with great enthusiasm by the staff and clients whom were invited to share the momentous occasion.
LOGO ELEMENTS
The new logo is intended to serve as a beacon on our journey into the future and represents the rebirth of an entity, which has been focused on service provision and excellence for many years. Market research has responded favourably to the new look:
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we see the new blue hue and the compass icon as representative of a fresh focus on our clear, accurate and passionate involvement in the financial well being of our clients, our group and our people, |
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the NFB letters in the blue oval is a typeface that we bought from a Canadian typeface design company. The 'F' appealed to us in particular as it's quite unique and signifies that we are a company that doesn't conform to the masses out there, we are unique in the level of excellence that we offer to our clients, |
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the compass signifies the clear vision for the journey we have mapped out for ourselves, |
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the new lowercase, expanded financial services group typeface, implies that we are modern, we observe and set trends in the financial market and that our philosophy is uncomplicated and transparent, yet precise. |
